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Online platforms & Apps
Online platforms and apps are digital environments that facilitate interactions, transactions, and content sharing over the internet.
These platforms serve as intermediaries connecting your customers, employees, suppliers, and other stakeholders. They provide a range of services, tools, and resources to enable communication, collaboration, commerce, or information dissemination.
Why does your business need online platforms and apps
Online platforms and apps enable your business to adapt and thrive in the digital age. These digital tools provide a crucial avenue for reaching a broader and diverse customer base, enabling convenient access to products and services anytime, anywhere.
Online platforms and apps enhance customer engagement, allowing businesses to tailor marketing efforts, gather valuable data for informed decision-making, and provide personalised experiences. Moreover, they streamline operations, enhance efficiency, and reduce costs by automating processes and facilitating real-time communication within teams and with customers.
Overall, embracing online platforms and apps is essential for modern businesses to remain competitive, increase visibility, and meet evolving consumer expectations in the digital realm.
Areas of application
There are various application areas for platforms and apps including:
- Onboarding: Customer, employee, and supplier onboarding are often manual and paper-based processes. These processes can be frustrating for the participants especially when not well designed. Poor design can necessitate the duplicate capturing of information of forms. This information then has to be manually captured into systems which is the starting point of poor quality data. Digitalised onboarding platforms partly solve this challenge by removing the duplication of capturing effort. When well-integrated, these platforms can also adopt a capture once approach ensuring that information is not duplicated.
- Self-service: Service occurs when something goes wrong. It is thus often accompanied by frustration. The ability for customers or employees to quickly resolve their own problems can assist in reducing this frustration. Self-service platforms for customers, employees and suppliers can result in more efficient resolution of issues, as well as free up service agents to deal with more complex issues.
- Buying and selling: The buying of products and services from suppliers and selling to customers is often a manual, offline process. Online platforms for the procurement of goods and services from suppliers and selling of goods and services to customers can take the pain out of the transaction process. Setting up a procurement platform will enable your business to engage with suppliers digitally and reduce the amount of paperwork. On the customer side, potential solutions include an e-commerce site or a marketplace.