Connect with us
Connect with us to discuss how we can assist you with using machine learning and A/B testing to improve campaign performance.
Business Challenge
Not reaching desired markets and customers
The challenge you face
- Your business cannot reach the desired markets and customers.
- Marketing and advertising campaigns are not yielding the desired results.
Implications of not addressing the challenge
- Advertising spend is wasted on leads that will not become customers.
- Customer acquisition stalls.
- Revenue stops growing or declines.
- Profitability declines.
- Business stagnates or fails.
What does success look like
- Marketing and advertising campaigns reach the desired markets and customers.
- Customers complete the desired calls to action.
- Customer acquisition increases.
- Revenue from new customers grows.
Algonomix solution
- The solution involves experimentation with different channels, campaigns, and messages using A/B testing. Machine learning models are used to predict and prescribe the best channels, campaigns and messages to use.
- A continuous measurement process is put in place to determine the effectiveness of channels, campaigns, and messages.
- The results of the measurements are used to prioritise marketing and advertising spend and to determine which channels to defund.